"More than a princess. We are the champions." Those are the new lyrics — and the empowering message — of GoldieBlox’s video remake of the famous Queen song. It is a musical manifesto that features little girls with big voices and a big mission.
Engineer Debra Sterling founded GoldieBlox, a toy company aimed at getting girls interested in building, last fall. In the past 10 months, the San Francisco Bay Area-based startup has succeeded beyond her wildest dreams. This video is the capstone to a campaign she and her team started to break into Toys ‘R’ Us.
"The odds are against us. We’ve been told that GoldieBlox can’t survive in mass stores next to Barbie. Convention says that engineering toys for girls are a ‘niche’ for the affluent, and for the internet. Together, we must prove convention wrong," Sterling wrote on YouTube.
(Source: The Huffington Post)