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'We have a moral obligation to ban the airbrush': Debenhams vows not to retouch model shots… and calls on others to follow suit 

"Airbrushing and other trickery are not necessary in order for women to look beautiful. Hopefully this act will demonstrate that products such as lingerie modelled by real women who have not been retouched can sell just as well as products advertised with extensive airbrushing, which has become the norm. Men and women can feel good about themselves knowing that beauty is not about achieving the unachievable” - Lingerie designer Aliza Reger

Honestly, I find it so weird they photoshop the shape of breasts like, what? Looks like they might even have changed her skintone a smidge. I like the version of her beforehand. it looks a lot more natural and I can actually relate to her more, which I think is helpful in advertising, no?

'We have a moral obligation to ban the airbrush': Debenhams vows not to retouch model shots… and calls on others to follow suit

"Airbrushing and other trickery are not necessary in order for women to look beautiful. Hopefully this act will demonstrate that products such as lingerie modelled by real women who have not been retouched can sell just as well as products advertised with extensive airbrushing, which has become the norm. Men and women can feel good about themselves knowing that beauty is not about achieving the unachievable” - Lingerie designer Aliza Reger

Honestly, I find it so weird they photoshop the shape of breasts like, what? Looks like they might even have changed her skintone a smidge. I like the version of her beforehand. it looks a lot more natural and I can actually relate to her more, which I think is helpful in advertising, no?

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    I think the airbrushing of the cleavage is to lead you to believe that this bra is gonna lift your boobs to look more...
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    Never ceases to creep me out
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